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  "teacher": "rory_sutherland",
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      "tag": "ad_man_ted",
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      "title": "Life lessons from an ad man | Rory Sutherland",
      "url": "https://www.youtube.com/watch?v=audakxABYUc",
      "chars": 18901,
      "file": "/corpus/20260710_rory_sutherland_ad_man_ted_audakxABYUc.txt",
      "excerpt": "RORY SUTHERLAND CORPUS SOURCE \u00b7 gathered 2026-07-10T22:56:16-07:00 ================================================================================ who: Rory Sutherland \u00b7 Ogilvy UK Vice Chairman \u00b7 behavioural economics / alchemy brian_tag: the financier tag: ad_man_ted youtube_id: audakxABYUc url: https://www.youtube.com/watch?v=audakxABYUc title: Life lessons from an ad man | Rory Sutherland channel: TED duration_sec: 1151 license_note: public YouTube \u00b7 auto-captions for per\u2026"
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      "tag": "alchemy_10_rules",
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      "title": "RORY SUTHERLAND\u2019S 10 RULES OF ALCHEMY",
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      "chars": 16633,
      "file": "/corpus/20260710_rory_sutherland_alchemy_10_rules_UirCaM5kg9E.txt",
      "excerpt": "RORY SUTHERLAND CORPUS SOURCE \u00b7 gathered 2026-07-10T22:56:16-07:00 ================================================================================ who: Rory Sutherland \u00b7 Ogilvy UK Vice Chairman \u00b7 behavioural economics / alchemy brian_tag: the financier tag: alchemy_10_rules youtube_id: UirCaM5kg9E url: https://www.youtube.com/watch?v=UirCaM5kg9E title: RORY SUTHERLAND\u2019S 10 RULES OF ALCHEMY channel: Ebury Reads duration_sec: 1117 license_note: public YouTube \u00b7 auto-captions f\u2026"
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      "tag": "alchemy_welcome",
      "id": "lhlS-Wds02M",
      "title": "Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense",
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      "chars": 44262,
      "file": "/corpus/20260710_rory_sutherland_alchemy_welcome_lhlS-Wds02M.txt",
      "excerpt": "RORY SUTHERLAND CORPUS SOURCE \u00b7 gathered 2026-07-10T22:56:16-07:00 ================================================================================ who: Rory Sutherland \u00b7 Ogilvy UK Vice Chairman \u00b7 behavioural economics / alchemy brian_tag: the financier tag: alchemy_welcome youtube_id: lhlS-Wds02M url: https://www.youtube.com/watch?v=lhlS-Wds02M title: Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense channel: The Welcome Conference duration_sec: \u2026"
    },
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      "tag": "behavioural_thinking_digital",
      "id": "zUeJoS3cTu8",
      "title": "Rory Sutherland -  Behavioural Economics, Humans and Advertising",
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      "chars": 45620,
      "file": "/corpus/20260710_rory_sutherland_behavioural_thinking_digital_zUeJoS3cTu8.txt",
      "excerpt": "RORY SUTHERLAND CORPUS SOURCE \u00b7 gathered 2026-07-10T22:56:16-07:00 ================================================================================ who: Rory Sutherland \u00b7 Ogilvy UK Vice Chairman \u00b7 behavioural economics / alchemy brian_tag: the financier tag: behavioural_thinking_digital youtube_id: zUeJoS3cTu8 url: https://www.youtube.com/watch?v=zUeJoS3cTu8 title: Rory Sutherland - Behavioural Economics, Humans and Advertising channel: Thinking Digital Conference duration_se\u2026"
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      "id": "C_HOa2yH1PA",
      "title": "Rory Sutherland | Marketing Genius",
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      "chars": 31532,
      "file": "/corpus/20260710_rory_sutherland_financin_marketing_genius_C_HOa2yH1PA.txt",
      "excerpt": "RORY SUTHERLAND CORPUS SOURCE \u00b7 gathered 2026-07-10T22:56:16-07:00 ================================================================================ who: Rory Sutherland \u00b7 Ogilvy UK Vice Chairman \u00b7 behavioural economics / alchemy brian_tag: the financier tag: financin_marketing_genius youtube_id: C_HOa2yH1PA url: https://www.youtube.com/watch?v=C_HOa2yH1PA title: Rory Sutherland | Marketing Genius channel: Financian duration_sec: 1780 license_note: public YouTube \u00b7 auto-captio\u2026"
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      "tag": "irrationality_tedx",
      "id": "4VuYiEbGQ9Q",
      "title": "The Lost Genius of Irrationality: Rory Sutherland at TEDxOxford",
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      "chars": 38913,
      "file": "/corpus/20260710_rory_sutherland_irrationality_tedx_4VuYiEbGQ9Q.txt",
      "excerpt": "RORY SUTHERLAND CORPUS SOURCE \u00b7 gathered 2026-07-10T22:56:16-07:00 ================================================================================ who: Rory Sutherland \u00b7 Ogilvy UK Vice Chairman \u00b7 behavioural economics / alchemy brian_tag: the financier tag: irrationality_tedx youtube_id: 4VuYiEbGQ9Q url: https://www.youtube.com/watch?v=4VuYiEbGQ9Q title: The Lost Genius of Irrationality: Rory Sutherland at TEDxOxford channel: TEDx Talks duration_sec: 2154 license_note: publi\u2026"
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      "tag": "lenny_marketing",
      "id": "YErOtGMgTNg",
      "title": "What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)",
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      "chars": 81417,
      "file": "/corpus/20260710_rory_sutherland_lenny_marketing_YErOtGMgTNg.txt",
      "excerpt": "RORY SUTHERLAND CORPUS SOURCE \u00b7 gathered 2026-07-10T22:56:16-07:00 ================================================================================ who: Rory Sutherland \u00b7 Ogilvy UK Vice Chairman \u00b7 behavioural economics / alchemy brian_tag: the financier tag: lenny_marketing youtube_id: YErOtGMgTNg url: https://www.youtube.com/watch?v=YErOtGMgTNg title: What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author) channel: Lenny's Podcast duratio\u2026"
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      "tag": "perspective_ted",
      "id": "iueVZJVEmEs",
      "title": "Rory Sutherland: Perspective is everything",
      "url": "https://www.youtube.com/watch?v=iueVZJVEmEs",
      "chars": 17258,
      "file": "/corpus/20260710_rory_sutherland_perspective_ted_iueVZJVEmEs.txt",
      "excerpt": "RORY SUTHERLAND CORPUS SOURCE \u00b7 gathered 2026-07-10T22:56:16-07:00 ================================================================================ who: Rory Sutherland \u00b7 Ogilvy UK Vice Chairman \u00b7 behavioural economics / alchemy brian_tag: the financier tag: perspective_ted youtube_id: iueVZJVEmEs url: https://www.youtube.com/watch?v=iueVZJVEmEs title: Rory Sutherland: Perspective is everything channel: TED duration_sec: 1104 license_note: public YouTube \u00b7 auto-captions for p\u2026"
    },
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      "tag": "small_stuff_ted",
      "id": "dkLcwHmnPV4",
      "title": "Rory Sutherland: Sweat the small stuff",
      "url": "https://www.youtube.com/watch?v=dkLcwHmnPV4",
      "chars": 13124,
      "file": "/corpus/20260710_rory_sutherland_small_stuff_ted_dkLcwHmnPV4.txt",
      "excerpt": "RORY SUTHERLAND CORPUS SOURCE \u00b7 gathered 2026-07-10T22:56:16-07:00 ================================================================================ who: Rory Sutherland \u00b7 Ogilvy UK Vice Chairman \u00b7 behavioural economics / alchemy brian_tag: the financier tag: small_stuff_ted youtube_id: dkLcwHmnPV4 url: https://www.youtube.com/watch?v=dkLcwHmnPV4 title: Rory Sutherland: Sweat the small stuff channel: TED duration_sec: 1006 license_note: public YouTube \u00b7 auto-captions for perso\u2026"
    }
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}